Many business owners, both new and experienced alike, often bring traditional and seemingly innocuous assumptions to their internet email marketing strategy. Little do they know these subtle assumptions may actually have a devastating impact on the efficacy of their email marketing campaign strategy. To combat a sloppy or ineffective campaign, avoid these three common misperceptions.
I began working with Nim as my coach in October of 2009. At that time I was struggling with generating revenue from a new and under-performing line of business. Simply put, we had invested thousands of dollars in training, development, marketing, and education between September 2008 and September of 2009, but had yet to make that money back. Just 3 months later, we have three new clients and five more very hot leads in the pipeline. These new clients represent $100,000 in revenue for us and will not only cover our entire investment in this new line of business so far, but will also make us profitable. None of these results would have been possible were it not for the coaching I received from Nim.
Steven McNeilly
Retirement Plan Consultant, American Portfolios
Tag Archive: email marketing strategy
5 Super-Important Strategic Internet Marketing Tips
Strategic internet marketing is a core component of any business’s marketing strategy. It’s crucial to be clear on what your objectives are (building customer loyalty, expanding your customer base, providing new products or services, etc) and how to invest your money on Internet-related activities to achieve those objectives. When you use ineffective strategies, you risk turning off prospective customers, wasting time and money, losing brand capital, and maybe even running afoul of the law. So, in building your Internet presence, consider applying these 5 strategic internet marketing tips into your marketing mix.