Category Archives: Business Development

Marketing, sales, and customer retention. In other words: getting the right kind of attention, offering something of value to others, and keeping your loyal customers happy.

How to Deal With High Maintenance Customers?

A bouquet of flowers for your customers?

Is The Customer Always Right? How do you prioritize the time you spend dealing with customers? Well, in this blog post, we explore some strategic and tactical approaches to increase effectiveness surrounding customer service issues. As a professional who wears many hats, you may feel drained when helping strong-willed individuals to resolve complex costumer service…

How to Prepare for a Long Departure – Part 3

Group of business people holding a target

As we left off in our last post of this series, selecting the right person to take over your role in the event of your absence is often a daunting task. Business owners tend to ask, “Who should I choose to fill in my shoes?” This question is in the heart of any succession planning….

Trick or Treat! The Targeted Internet Marketing You Want to Emulate

As I look at the neighborhood’s kids getting ready for Halloween, I see a high level of sophisticated marketing. What in the world are they doing that could be compared to targeted internet marketing, and what could you learn from it?

How to Build a Customer Retention Strategy So Your Customers Stick Around

It is intriguing to see how businesses spend a big chunk of their budget on getting people to their doors, but put little to no thought on customer retention strategy. Many small businesses work hard and pay a high price to get a client in the door, only to find their clients trying their services temporarily before and moving on to a competitor’s service. So here’s an important question: what would increase the chances of that customer coming back and even staying with you permanently?

Top 3 Myths About Your Email Marketing Strategy

Many business owners, both new and experienced alike, often bring traditional and seemingly innocuous assumptions to their internet email marketing strategy. Little do they know these subtle assumptions may actually have a devastating impact on the efficacy of their email marketing campaign strategy. To combat a sloppy or ineffective campaign, avoid these three common misperceptions.

A Business Process Consultant Reveals His Secrets

On one level, business process consulting can sound pretty mundane. Well then, what’s so special about it? What’s the secret? What I notice is that the same principles operate across all businesses. Business process consultants are always looking to streamline their clients’ effectiveness — what many don’t realize is that the same issues come up over and over again.

Using Internet Business Opportunities to Make Extra Money

Whether you’re an experienced business owner or you’re just starting out, Internet business opportunities may seem like an appealing way to enhance or augment your current income. In some respects, this is true. However, like any new business you start or profit center you create, you want to really put some thought into what you are pursuing. Consider these points when looking to invest your time and money in an Internet-based business opportunity.

5 Super-Important Strategic Internet Marketing Tips

Strategic internet marketing is a core component of any business’s marketing strategy. It’s crucial to be clear on what your objectives are (building customer loyalty, expanding your customer base, providing new products or services, etc) and how to invest your money on Internet-related activities to achieve those objectives. When you use ineffective strategies, you risk turning off prospective customers, wasting time and money, losing brand capital, and maybe even running afoul of the law. So, in building your Internet presence, consider applying these 5 strategic internet marketing tips into your marketing mix.

Are You Neglecting Your Small Business Strategy?

Is it true that many small business owners operate without a small business strategy? It’s common for many business owners to start their business as a result of being in the right place at the right time when an opportunity presents itself. That opportunity may have been a family business they stepped into, friendly guidance they received, or even just a hobby that brought a special talent of theirs to the surface. Why might that make running a small business more difficult?

Build Residual Income Business in Your Business With These 2 Principles

How do you develop residual income business in your business? Follow these two principles, which will work no matter what business you’re in. And just a quick tip – these principles also apply whether you’re a new business owner, a small business owner, not in business at all, or anything else in the mix!